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With over 10,000 locations, Curves is one of the world's largest franchises. Their business model is based on a 30-minute circuit for women, as wells as a women's weight management program. According the Curves website, this plan:
The huge problems is that Curves uses hydraulic equipment. This takes 50% of the workout effectiveness out because you build muscle in the last 10% of the movement and hydraulic takes that away. Contours Express and Butterfly Live use weights, which probably double the good it does. I honestly don't understand how Curves got so big - it sure wasn't by having a good workout.